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| 12/02/2006 You may have seen a recent Catherine Tate sketch in which some privately educated upper-middle little darlings take part in an egg and spoon race. One mother discovers a carton labelled “economy eggs”. Mortified, she bellows “they’re not organic” down the track, whereupon the entire field scream, drop their spoons and flee towards a fleet of identical silver BMW X5s. BMW must have loved it. It knows that a typical X5 owner is not above a gentle ribbing and that the brand benefits from the X5 being seen as a non-negotiable component of a lifestyle aspired to by many. But in the real world the X5 has never been that great a family wagon and has sold largely on image and driving ability. Times Online |